ADOPT A QUEEN BEE

At Nova, we pride ourselves on delivering visionary projects that transform communities, particularly in the realms of sports and entertainment. However, our commitment to innovation and sustainability extends far beyond these sectors. In celebration of National Pollinator Month, we are thrilled to highlight our partnership with Bee2Be, a groundbreaking Brazilian startup dedicated to pollination services that significantly enhance agricultural productivity and reforestation efforts.

Bees and other pollinators are vital to the health of our ecosystems. Astonishingly, nearly 90% of the world’s wild flowering plant species and over 75% of global food crops rely on animal pollination. Without this, our food security and biodiversity continue to be at severe risk. This critical importance is why holidays like Earth Month (April), World Bee Day (May 20), and Pollinator Month (June) are celebrated globally and remind us of the need to protect pollinators.

Nova’s partnership with Bee2Be underscores our dedication to sustainability. Since Bee2Be’s inception, we have supported their business through efforts like strategic hiring, implementation of operational best practices, and conducting materiality assessments to align with the UN’s Agenda for Sustainable Development. Our collaboration has also facilitated the development of innovative wellness products using the bee’s pollen, honey, and red propolis, which have scaled Bee2Be’s reach into the United States.

This month, Bee2Be launched an exciting campaign in celebration of Pollinator Week, where YOU can symbolically adopt a queen bee and her hive. We invite you to join Nova in supporting this vital cause by following Bee2Be on Instagram @bee2bebuzz and learning how you can contribute to saving the bees.

At Nova, our work with Bee2Be exemplifies our broader commitment to global social impact. Together, we are creating a more sustainable and vibrant future, one bee at a time.